Millennium Marketing Concepts, INC.

Cutting Edge Marketing Resources

Search Engine Ranking & Optimization

Getting your company's website properly optimized with good placement and rankings on the major search engines and directories can literally make or break your online business. With Internet revenues now pushing some $400 billion annually, and slightly over 80% of all users relying on search engines to find what they are looking for, can you afford to not be properly listed?

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of designing, writing, and coding the web pages for your entire website, so you have done everything possible to have your company's web pages appear at the top of search engine rankings when queries for selected keyword phrases are performed. A few typical terms used when describing SEO services include; search engine marketing, search engine positioning, search engine placement, ranking, registration, and submission. The term optimization is also often used as a generic description for optimizing listings in search directories, which actually work by a different mechanism.

Our Optimization Process

Our philosophy is to assist clients in developing a content-rich, theme based website that is optimized for specific keyword phrases, phrases that are used often by people when they are searching. We always make a point to try and work with the search engines, not against them, which makes for longer lasting top positions. Millennium Marketing Concepts uses only professional, ethical, and legitimate methods and tactics to achieve search engine placement and rankings that drive targeted traffic for our clients. With our techniques, there is no danger of your site being banned or blacklisted due to practices which are frowned upon by the search engines.

We begin with an extensive analysis of your industry's keywords to determine what people are truly using when searching for your types of products and/or services. Once the research is complete and you approve the phrases, we will work with you to make your site as "search engine friendly" as possible (design elements, technologies, layout, etc. can all factor into this). These types of changes are usually relatively minor and most clients do not have a problem implementing them. After the groundwork is set, Millennium Marketing Concepts will then work with you to optimize all the elements of your pages, which may include adding additional text to your existing copy and coding in the HTML (meta tags). Once all of that is complete and approved by you, your site is then manually submitted to and registered with all of the major search engines and directories. Submission typically includes the top 30 search engines/directories, which account for over 90% of today's search engine traffic.

Keyword Research

This is often one of the most overlooked aspects of search engine marketing and optimization because terms that sound good, can often times rarely be used by searchers. It's no different than direct marketing - if you target the wrong terms (or markets), then nothing happens. This is exactly why we dedicate 1-2 days of research analyzing the most effective phrases for your company to target. When reviewing potential keywords, we always take into account the popularity of the most relevant phrases, the competition for the phrases from other sites, and how well they relate to your company's products or services. Popularity is obviously a critical component, but the most popular phrases don't always make for the best targets simply because those terms are often overly competitive and the traffic is usually not as well targeted. We take into account the big picture, make numerous recommendations, and present these to you for approval before going any further. Our goal is simple - to get the most qualified traffic to your site that will result in the highest return on your investment.

Search Directories (Yahoo!, Look Smart, Open Directory):

Online directories are human edited directories of websites that are setup similar to the Yellow Pages in a tree-like format They're also all typically keyword searchable. Getting your site proper placement in the major directories is extremely critical because they can drive maintenance-free traffic for years to come. However, once you are listed, it is extremely difficult to change the description. Therefore, doing it right the first time is absolutely critical. Yahoo! is still the most popular search portal on the Internet, but LookSmart and Open Directory are both extremely important as they have partnered with a large number of other popular search engines to provide them with results from their directories (i.e., OpenDirectory powers the primary results at AOL and Netscape's search engines).

Why Optimize for the Search Engines?

When done properly, optimizing your website for the search engines will help to:

• Produce large amounts of qualified traffic.
• Increase the length of site visits.
• Assist in branding your company and/or products.
• Consistently generate quality leads for your company's services/products.
• Give your website continued high exposure for months and years to come.

Contact Us for a Quote or Free Site Evaluation

For a free site evaluation, or to get a specific quote on our comprehensive search engine marketing services, call us toll-free at 1-866-268-0360, or use one of the many options on our contact page. Millennium Marketing Concepts is headquartered in Las Vegas, Nevada, but offers search engine placement services nationwide for companies of all sizes.