Millennium Marketing Concepts, INC.

Cutting Edge Marketing Resources

Direct Email Marketing

Millennium Marketing Group provides professional "spam free" opt-in email campaigns and direct email marketing services for companies of all sizes. Our comprehensive email marketing solutions include targeted email campaigns from credible opt-in email list sources and in-house email marketing campaigns using your company's existing internal opt-in lists and house files.

What is a targeted email campaign?

Opt-in email campaigns are excellent tools for driving targeted traffic, serving as a lead generating solution, or acting as an informative medium for your existing client base (such as a monthly newsletter). Email campaigns can be crucial to building an in-house database, which can be highly valuable as a resource to generate sales with repeat customers, or as a method for conducting marketing research. Electronic mail campaigns are also a fast and accurate way to test target markets, and they offer a lower cost solution than traditional direct mail campaigns. And to top it off, response rates are typically much higher than for direct mail campaigns. Millennium Marketing Group offers several targeted, opt-in email campaign solutions for both business-to-consumer and business-to-business companies.

Why are targeted email campaigns valuable to your company?

• Delivers a message to an already receptive audience, a market that has expressed an interest in your products or services.
• Can deliver your message quickly and efficiently. Takes days, not weeks, to coordinate, execute and track the results of an email campaign. Direct mail can take 30 to 60 days to track the results accurately.
• A much lower cost solution than a traditional direct marketing campaign.
• Easy to track, test and evaluate email campaigns. Makes it easier to test market different creatives, offers, and lists.
• Excellent response rates. Email campaigns tend to generate higher response and conversion rates than traditional direct marketing strategies.

How Direct Email Marketing Works

The most important aspect of any direct marketing campaign is reaching your targeted audience. Once the appropriate targets have been identified, it is also critical to present them with an effective message. Millennium Marketing Group not only will research and generate a clean opt-in email list for your target market, but we can also support your campaign with a full service package.

E-Newsletters

Email newsletters can be a valuable tool for building customer loyalty as well as providing improved customer service to your existing clients. In addition, an effective newsletter can be a great way to generate additional leads that are interested in your products and services.

The Long-Term Marketing Solution

Direct email marketing campaigns are intended to generate new clients, keep existing clients, and increase the level and quality of customer service your company offers. By continually prospecting and testing new markets, your client base can grow. Tracking customers who have bought from you in the past and continually contacting them with a new message or offer on a regular basis can increase customer loyalty and generate repeat business. Newsletters are also an effective means of continually updating your existing client base with new products or services your company has to offer. Millennium Marketing Group has the expertise and experience to be your long-term email marketing solution provider.