Millennium Marketing Concepts, INC.

Cutting Edge Marketing Resources

Additional Online Services

In addition to our core offerings of website design, search engine optimization and direct email marketing services, Milliennium Marketing Concepts offers a number of additional online services. These solutions allow us to provide you with a comprehensive marketing plan that will drive qualified traffic to your web site from many different sources. A few of the additional web site promotion services offered are listed below:

Advertising in Targeted Email Newsletters

Placing ads in text or HTML-based newsletters has emerged as an online marketing technique that rivals targeted email campaigns. In fact, it combines the best features of email campaigns and targeted advertising. The newsletters are grouped into hundreds of special interest categories, are opt-in, and delivered by email. The ads are limited to a few in each newsletter, so exposure of your ad to the reader is high. And the audience is very narrowly focused to the interest you want. There are hundreds of special interest categories to pick from, and costs are surprisingly affordable. Let Milliennium Marketing Concepts assist you in taking advantage of this highly effective internet and email-based advertising source.

Targeted Banner Ads

Even though banner ads have been slammed recently in the press, they can still be a cost effective promotion, and are very useful in branding. With the fall-off in advertising recently, rates have come way down. And with proper targeting, your ad will appear in front of the audience you desire. A variation of targeted ads is website sponsorships. These are usually longer term than regular banner ads and offer the advantage of your ad always being on your targeted site, rather than rotated through a number of sites. At Milliennium Marketing Concepts we pride ourselves on our broad knowledge of internet advertising options, and can find you the best exposure at the cheapest rates.

Affiliate Programs

Affiliate programs are a great way to hire a large sales force for your website that only gets paid for results. The concept is simple. You register as a seller with an affiliate management company and they promote your affiliate program to their thousands of affiliate partner sites. Interested affiliate partners sign up and then copy some HTML code into their site to establish a link and begin driving traffic to you. For each sale that results from the traffic they refer, the affiliate receives a pre-agreed upon commission. Milliennium Marketing Concepts can recommend the best type of program to meet your needs and assist you with setting it up.

Link Programs

When it comes to finding sites online, links from other sites are the second most common method (behind search engines of course). Not only can a solid linking strategy provide you with additional traffic, but it can also help to improve your current search engine rankings. A large number of search engines now integrate link popularity (how many other sites link to yours) as a critical component of their rankings formulas. With Milliennium Marketing Concepts link programs, we set up links from relevant, non-competing websites to drive traffic to your site. Links are placed in industry specific search portals, vertical market exchanges, or specific websites.

Viral Marketing

Viral marketing (person to person marketing) can be extremely effective in building sales quickly. Some companies have reached millions of customers in less than a year using this approach. With viral marketing, a link is placed on your website or an email campaign is designed with a link that makes it easy for the web visitor or email recipient to forward their discovery of your site to their friends. In turn, these friends forward it to their friends, and so on. Using some type of creative incentive to get users to "tell a friend" can increase participation greatly. Viral marketing campaigns work extremely well with consumer products or services, or where there is low cost involved. Milliennium Marketing Concepts can help you set up your own viral marketing campaign to take advantage of the explosive power of this technique.

Online Press Releases

Getting press mentions online can be incredibly beneficial. In many cases they are even more effective than traditional printed press simply because the mention is usually accompanied by a link to your website, rather than just text in a printed article. If done properly, the exposure can be tremendous for a relatively low cost. A few examples include online news wires, e-zines, online publications, and local news sources.

Pay-Per-Click Advertising Programs

Pay-per-click links/ads are like a combination of search engine positioning and targeted advertising. As with search engines, you can target specific keywords. And like targeted ads, you can determine where you want your links to appear. There are a number of options available to take advantage of this approach, running from pay-per-click search engines like GoTo.com, all they way to targeted keyword-based ads on the major search portals. In some cases you bid on position, while in others you pay a set rate, much like a banner ad. Milliennium Marketing Concepts can manage every aspect of your pay-per-click advertising program, researching your industry's optimal keywords, setting up bid accounts, maintaining positioning, and advising you on the best approach for your business and budget.